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Company and Industry Research

Find information about companies and industries for class projects, investment, career development and general research

Getting Started: A Few Important Questions

Company Research: Where Do I Start?

sculpture at stock exchange

 

Getting Started with Company & Industry Research (pdf slides)

What Is the purpose of your research?

Class project? Investment research? Finding out about a company at which you are applying for a job? Consider the types of information you need to meet your objectives. 

What Kind of Company Is It?

How you go about researching a company has a lot to do with the kind of company it is. If you are not sure about a company, you can check it on LexisNexis Company Dossier, or with the relevant local, state or federal websites. 

  • Public - companies owned by shareholders. In the U.S. these companies are required to register financial data with the government, and that information is accessible by the public.
  • Private - companies whose stocks are not widely traded on stock exchanges. Information on private companies is usually very limited, frequenlty found in general directories, company websites, and news articles .
  • International - companies headquartered outside the U.S. are still required to file financial reports if they trade on U.S. stock exchanges. Reporting standards for other countries vary widely.
  • Nonprofit - a company or organization that does not distribute profits to owners or shareholders. Examples include charities, associations, foundations, churches and educational institutions. Nonprofits must also file information with the government. One good source of information is Guidestar.org (website offers some free information). 

Business Librarian

Jack Montgomery's picture
Jack Montgomery
Contact:
Address: 304 Cravens Library, 1906 College Heights Blvd. #11067, Bowling Green, KY 42101

270-745-6156
Website