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Marketing

Resources for Marketing research at WKU

Suggested Resources for Consumer and Demographic Information

  • Census Business Builder
    Provides selected demographic and economic data from the Census Bureau tailored to small business owners who need key data for their business plan or to better understand their potential market. It presents data for a single type of business or a single industry cluster at a time

Business Librarian

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Katherine Howell
She/her
Contact:
270-745-6157