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Marketing

Resources for Marketing research at WKU

Suggested Resources for Industry Information

Industry Codes

To find industry codes, which are often used in business databases to find industry reports, use one of the following:

  • NAICS Directory: The North American Industry Classification System (NAICS) is the federal standard used to classify industries. It replaced the earlier SIC system, though SIC is still widely used (see below)
  • SIC Directory: Standard Industrial Classification (SIC) codes are four-digit numerical codes assigned by the U.S. government to business establishments to identify the primary business of the establishment

More Information

For more comprehensive information about industry research, please visit the Library guide on Company and Industry Research.

Business Librarian

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Katherine Howell
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Contact:
270-745-6157