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Marketing

Resources for Marketing research at WKU

Introduction to Primary Research

Primary research is research you conduct yourself (or hire someone to do for you.) Examples include:

  • Interviews
  • Surveys
  • Questionnaires
  • Focus groups
  • Visits to competitors' locations

While primary data can be more thorough and insightful than secondary data, it is costly and time consuming to collect and requires special skills.

Tools for Creating Surveys

Resources for Constructing Survey Questions

Business Librarian

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Katherine Howell
She/her
Contact:
270-745-6157