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Marketing

Resources for Marketing research at WKU

Books about Marketing

Books on subjects associated with the field of Marketing are shelved according to Library of Congress Subject Divisions under the call number ranges listed below: 

 

Subject  Call # Range
Marketing  HF5410- HF5417.5
Export Marketing  HF1416- HF1416.6
Marketing-Management     HF5415.13
Marketing Research  HF5415.2
Consumer Behavior  HF5415.32- HF5415.33   
Purchasing  HF5437
Selling  HF5438- HF5439

 

Use the One-Search Library Catalog (see search bar below) to search for specific items in the collection, or more narrowly-defined subjects.

Search the Library Catalog:

Business Librarian

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Katherine Howell
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Contact:
270-745-6157