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General resources and strategies for researching and starting up new enterprises

Entrepreneurship Research

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Starting a new business is a difficult task carrying the potential for great reward or devastating loss.

Thorough research is a necessary first step in creating any business, and this guide will lead you to a number of useful databases provided by the WKU Libraries, as well as free resources online.

Use the tabs on the right to find databases and books. The links below will take you to more Research Guides helpful to your research:

--Creating Business Plans

--Marketing, Sales & Demographics

--Company and Industry Information



Reference Coordinator

Anthony Paganelli's picture
Anthony Paganelli
Anthony Paganelli
Library Instructor
(270) 745-6079
(270) 745-6079

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