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Marketing & Sales

Library resources for your research in Marketing and Sales at WKU

Welcome!

This guide will help get started on your research in Marketing & Sales.

The tabs take you to advice on finding books, articles, research databases, and open Websites.

If you need assistance, feel free to contact John Gottfried, WKU's Business Librarian.

Here are a few links to get you started on your research:

ABI/ Inform Global (ProQuest)
Contains articles back to 1991, many full text, in the fields of business, management, finance, law, and more.
Business Source Premier (EBSCO)
Contains the full text of journals in the fields of marketing, management, accounting, finance, law, and economics. Access provided by KYVL.
Newsstream (ProQuest)
WKU’s core newspaper database, including international, national and regional papers.

Company/Industry Research
A WKU Research to help you get started researching companies and industries

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Last Updated: Jun 21, 2019 10:51 AM
URL: https://libguides.wku.edu/guide_marketing
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Subjects: Business & Management