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Gordon Ford College of Business
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Marketing: Get Started
Resources for marketing research at WKU
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Find Articles & More
Research a Target Market
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Find background information
Locate encyclopedias and reference sources
Find articles
Learn which databases are best for marketing research
Find books
Use Library OneSearch to find physical books and ebooks
Find news articles
Use these resources to learn about current events
Help/How-To:
How do I choose a topic and select keywords?
How do I find scholarly / peer-reviewed articles?
How do I read a scholarly article?
Research a Target Market
Identify a target market
Learn about how to choose the correct target market
Find demographic information
Locate statistics on your target population/market
Find psychographic information
Research the attitudes and preferences of your target market
Help/How-To:
How do I perform industry research?
How do I perform company research?
How do I decide which sources to use?
Use and Cite Sources
Help/How-To:
How do I use sources in my writing (i.e., quote, paraphrase, summarize)?
What is a citation?
How do I cite sources?
Contact Your Librarian
Sara McCaslin
Email Me
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Contact:
The Commons at Helm Library 2019
Subjects:
Accounting
,
Business
,
Computer Information Systems
,
Economics
,
English
,
Finance
,
Management
,
Marketing & Sales
,
Special Collections
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