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Industry Research

This guide will help you perform industry research at WKU.

Why are Lists of Companies Important?

A list of companies within a particular industry can be helpful for a variety of reasons: you may use the list to find the biggest/most impactful companies in a market/industry, to find a list of competitors, to pitch a product or service, or to network with/apply to.

Tip: Be sure to understand how any rankings or lists are compiled, and what companies are included. For instance, Mergent Online defaults to showing only public US companies as competitors.

Competitor Lists in Industry Databases

Competitor Lists in Company Databases