Industry reports, available in library databases, government websites, and other websites, contain valuable analysis of an industry's operating conditions, driving forces, competitive landscapes, and more. Many also contain the following:
Source: IBISWorld database
The resources below are free to access through WKU Libraries or are available freely on the internet. They are ranked in order of importance/usefulness, and are appropriate to cite in your research.
Often, especially if you are researching a niche industry, you will not find everything you need in the databases or websites listed above.
Here are two steps to follow for searching Google for industry reports:
As an example, let's evaluate the following source together:
Lodgify. (2021, October 19). U.S. Vacation Rental Industry Trends and Outlook for the Winter Season. https://www.lodgify.com/blog/industry-report-trends-2021/
Based on the evaluation above, this source is appropriate to cite when performing industry research. However, because their are no sources cited, I would be somewhat wary and make sure to confirm the information by comparing it to another source.